The Surface &
the Underdrawing
JORDAN GREEN · GROWTH MARKETING & AI OPERATIONS · 2019 — 2026
Five campaigns, hung as finished works. Behind each canvas: the pipelines, prompts, and schemas that keep them earning. Every frame can be X-rayed.
Admission freeFive roomsX-ray viewing encouraged
Two kinds of work.
One painting.
Jordan Green makes creative work and technical work, and refuses to treat them as separate careers.
The creative pieces — the emails, the ads, the essays — are what customers actually see. The technical pieces — the pipelines, the scores, the schemas — are why the creative pieces keep working after everyone stops paying attention. Seven years in growth roles across DTC and B2B taught him what these five rooms teach: the surface and the underdrawing are one painting, and marketers who only make one of them are hanging half a show.
He builds with Claude, n8n, Klaviyo, and SQL the way earlier marketers built with a Rolodex and a red pen. He still writes his own subject lines.
Index of Plates
Everything in the collection, filed the way it is practiced: the plates you see, and the plates that hold them up.
Creative Plates
- PL. ILifecycle & retention emailRM I
- PL. IIBrand voice & long-form copyRM III
- PL. IIIPaid creative directionRM IV
- PL. IVContent strategy & editingRM III
- PL. VLanding pages & CRORM IV
Technical Plates
- PL. VIMarketing automation — n8n, ZapierRM II
- PL. VIIClaude & LLM integrationRM II
- PL. VIIIWarehouse & dbt modelingRM V
- PL. IXAttribution & reportingRM V
- PL. XKlaviyo / HubSpot architectureRM I
- PL. XIExperiment design & statisticsRM IV
The gallery is open.
Bring a real problem.
Replies within one business day. Most days, faster.
Free. A real growth problem is your ticket.
Remote — working across US time zones.
Teams welcome. The X-rays make a good all-hands.
Please do not touch the artworks. The plaques, however, are fully interactive — the conservators insist.
